RESEARCH
GO DEEPER
Understand how audiences connect with climate and sustainability
A growing collection of research looking at climate representation in film & tv, audience demand for it and how it lands with them.
Sustainability On Screen: A Research Database
The Sustainable Entertainment Alliance partnered with the USC Norman Lear Center's Media Impact Project (MIP) to explore the opportunities around sustainability storytelling by researching evidence and trends around audience demand, sustainability business levers, and the social and economic impacts of climate-related narratives.
Rare
Based on Rare’s core expertise in behavioral science research and insights, their Entertainment Lab support includes workshops, events, consultations, audience surveys, public opinion research, and impact measurement and evaluation.
USC Annenberg’s Norman Lear Center Media Impact Project
For more than 20 years, the Media Impact Project has conducted research on the impact of media and entertainment narratives on audiences’ knowledge, attitudes, and behavior.
Good Energy & Colby College: CLIMATE REALITY ON-SCREEN - THE CLIMATE CRISIS IN POPULAR FILMS, 2013-22
Published by the Buck Lab for Climate and Environment at Colby College and Good Energy, a nonprofit story consultancy for the age of climate change, this research evaluates whether our climate reality is being represented in films, TV shows, and other narratives. It's inspired by the Bechdel-Wallace Test, which measures gender representation.
ASPEN INSTITUTE: THIS IS PLANET ED
Planet Media seeks to harness the reach and influence of media to support children and their families in building scientifically-grounded awareness and understanding of climate science and solutions to empower them to take action.
Harmony Labs: Climate Audiences
Earth Alliance + Harmony Labs teamed up to understand audiences through what they value and their media behaviors—the content they already engage with—in order to expand the climate conversation beyond news and paid political advertising, and harness the power of organic cultural engagement.
Good Energy & The USC NORMAN LEAR CENTER MEDIA IMPACT PROJECT: A GLARING ABSENCE - THE CLIMATE CRISIS IS VIRTUALLY NONEXISTENT IN SCRIPTED ENTERTAINMENT
Entertainment narratives have the power to shape our understanding of the world around us and mobilize us to take action. To understand how often climate change is acknowledged in mainstream entertainment, the USC Norman Lear Center’s Media Impact Project (MIP) conducted a research project with support from Good Energy, a story consultancy for the age of climate change.
UCLA: Analyzing On-Screen Sustainable Behavior And Message Placements
UCLA reviewed 50 of the most popular drama and comedy television series and analyzed the demographics of characters who engaged in both sustainable and unsustainable behaviors, the context of those behaviors, and how the frequency of such behaviors changed over time.
Yale Program on Climate Change CommunicatioN: PUBLIC OPINION ON CLIMATE
Yale’s Program on Climate Change Communications “Climate Change in the American Mind” examines national public opinion over time and across several sociodemographic variables, as well as political views, to show the diversity of Americans’ views on climate change and how much Americans engage with the issue.